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Tag Archives: customer retention strategies

How to unlock the potential value in your existing customer base

Customer Loyalty

The majority of us want to build a loyal customer base. It makes commercial sense to our businesses and enables us to reduce our customer acquisition and marketing costs. It also brings reassurance and peace of mind to us to preside over a continually replenishing and healthy sales pipeline. Despite real potential value in their existing customer base, many businesses still focus on new client acquisition in their marketing and business development strategies. Sometimes the focus on new customers becomes all-consuming and ends up being done at the expense of nurturing …

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