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Tag Archives: differentiation

Is it time to put your customer experience to the test?

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There are very few businesses who don’t have competitors; and so many businesses charge similar prices for similar products and services. So why would a customer choose you over a rival? It’s the experience that buying from ‘you’ brings. The more positive that experience; the more likely they will be, to buy from you again. And in a world where social proof and reviews are featuring more in purchasing decisions, delivering a good customer experience (as reported by your customers) can help influence others to come your way. But what exactly are the pieces …

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