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Tag Archives: Dragon’s Den

Natalie Ellis – inventor of Road Refresher

natalie ellis road refresher

There is one item that President Obama doesn’t leave home without when taking his dog, Bo, on a trip.  That item is the Road Refresher, which was famously rejected by the panel on Dragon’s Den in 2008 as they felt it was too challenging to crack the American market.  But Natalie Ellis, undaunted by their brutal criticism and her desire to succeed, forged ahead and has become a bonafide entrepreneur with a £1 million turnover.

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