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Tag Archives: exhibiting

The truth about my experience exhibiting at Business2012

Last week I gave up my Mother’s Day to freeze my ass off at the O2 Arena with about 300 other exhibitors and about 10,000 very annoyed exhibition attendees.   In the past I have managed to successfully resist the temptation to exhibit at these types of events as I have felt that for my marketing spend, there are better ways to get my brand and my business in front of my target audience.  But this year, I was given an offer I couldn’t refuse.  The offer of a free …

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