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Tag Archives: feedback loop

How to get positive business reviews and recommendations!

I was recently targeted by a major supermarket to join a new club of theirs. In return for sending me free samples and promotional offers for their products, their request was that I share my feedback of these, not just with them but also with my contacts on the social media channels I frequent. This got me thinking about how important the review/recommendation phase is now in the buying process – so much so that businesses who are keen to cultivate positive endorsements are allocating considerable time and marketing resources …

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