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Tag Archives: Google algorithms

How to stay on the right side of Google and protect your website investment

At the heart of the marketing strategy for many small businesses is their website. This, along with supporting online promotional expenditure and social media, often represents a significant proportion of the small business marketing budget. It highlights that business owners see the web as a key tool in driving sales enquiries and converting business leads.  And if your business is focused on markets in the UK, Europe or the US, then how your site performs on Google will also be a major consideration in that investment. But the past 18 …

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