Home » Tag Archives: how to launch

Tag Archives: how to launch

Launch! how to quickly propel your business beyond the competition

Launch book review Michael Stelzner review

Today in BOOK LOVE we review the wonderful work of Michael A. Stelzner and his book Launch. This is a book for those who are brave enough to take a long hard look at what marketing means in today’s market place and what it’s likely to mean in the future.  As Stelzner shows us, ‘it’s focusing on the needs of others, giving gifts, working with outsiders, and restraining our marketing messages that will lead to marketing success stories.’ These are the complete opposite of traditional marketing principles and in this book …

Read More »