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Tag Archives: how to write a marketing plan

How to create the right route-map for your 2015 marketing journey

As we say goodbye to the delights of Christmas and look ahead to the fresh and exciting possibilities of the New Year, many minds turn to planning. The festive break has hopefully recharged and refreshed us, and for some, there’s now an eagerness to create a better outcome in the year ahead. In terms of our businesses, that may mean winning more customers, generating better quality or more profitable sales, or simply protecting the customers we have. And in selecting that overarching goal for our 2015 horizon, we’ll also have …

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