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Tag Archives: industry experts

How becoming an expert could benefit your business

Most businesses operate in a crowded marketplace with plenty of competitors to differentiate from. It can mean we sometimes just focus on a strategy built around price – discounting where we can to bring in our share of the business. In the long run, however, this can be really hard to sustain. There is another strategy which can be more financially rewarding. It involves positioning ourselves at the premium end of the market and developing ‘expert’ status around our business offering. It is particularly suited to service-driven businesses although product-based …

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