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Tag Archives: law of reciprocity

Networking – Getting what you want by giving others what they need

Networking - Giving & Getting

Networking is perhaps the most direct way to grow your client base and it can be an invaluable part of a broader marketing and promotional strategy. In fact, if done consistently well, it can be a self-sustaining route to having a lengthy list of happy clients and demand for your services that means you no longer need to worry about where your next client is coming from. I’m often asked by entrepreneurs and small business owners whether networking really works. People say: ‘Is it a good investment of my time …

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