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Tag Archives: Legalities of email marketing

Email marketing: is what you’re doing legal?

Is your email marketing legal? Email marketing can be one of the most valuable forms of communication with your existing and potential customers. But is what you are doing legal? Firstly, you have to ask yourself: Is your email an unsolicited direct marketing electronic mail? Under the relevant regulations, electronic mail is any electronic message that consists of text, voice, sound or images – ie, email, text, picture, video, voicemail and answer phone messages. Direct marketing is defined as a message that is trying to sell goods or services, or …

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