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Tag Archives: marketing processes

Are you making this marketing mistake? 6 easy steps to getting it right!

Call to action

There is a simple mistake that I see small business owners making with their marketing and they do it all the time. The mistake is that their  ‘marketing’, whether an email newsletter, social media, or an advertisement, has no call to action. The Call To Action (CTA) is the most important part of your marketing, because at it’s heart, marketing is about eliciting a physical and measurable response from your audience, and the CTA is how you get that response. It’s not just any response though – the response should move …

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