Women Unlimited Inspiration, lnnovation, Collaboration

My husband and I have recently been in the market for a new bathroom.  The back story is, that last year we moved into a beautiful new house, and immediately discovered that the previous occupants had lived there for 9 years without a shower (how does anyone do that?!?!)  No problem we thought, we’ll just get a plumber in, tile up the wall and put in a shower above the bath. So we bought our shower kit, a whole load of crazily priced mosaics, arranged the tiler and plumber and waited ... Read More »

You know what the kiss of death is for email marketing? It’s when someone opens your newsletter or email campaign and thinks: “Oh… that’s nice.” Email marketing is supposed to get the reader to DO something, but a call to action can be a difficult thing to achieve when people are comfortably sitting at home. Five ways to get your readers to go beyond that first email and take the next step: 1. Make it easy to find the next step Any links you want readers to click should be ... Read More »

December may conjure up images of frantic preparations and general busy-ness ahead of the holiday season, but it’s also a great time to give your business sales a head start for the New Year. With Christmas in sight, it’s tempting to try to focus on just getting to the holiday finishing line. But there are things that you can do to help put your business in the framework for sales when people get back into the swing of things in the New Year. These festive feats don’t actually incur a ... Read More »

Kimberley Davis has had a really varied and interesting career.  She is now the founder of Sarsaparilla Marketing, a small business marketing agency that focuses on how you make money with your marketing.  You may recognise her from The Apprentice in 2009 where Lord Sugar really made her think about what she does and the type of marketing services that she wants to offer. Kim shares lots of great marketing stories and there are loads of great tips and insights to help you with marketing your business.  Make sure you ... Read More »

Looking ahead to the Autumn and need to market your business? Not sure what you can do that won’t break the bank? Here are some simple ideas to give your business greater visibility. Feel free to choose from this affordable pick and mix. You don’t have to break the bank to market your business but you do need to make sure you are visible to your customers in order to keep it afloat. Before you begin It pays (and prevents a lot of wasted marketing pounds) if you are clear ... Read More »

Most testimonials are a waste of space. It’s not that I don’t like testimonials. It’s just that your testimonials probably aren’t very good. Oh sure, most testimonials virtually glow with all kinds of praise about a product or service. But that’s precisely the problem. We expect you to have glowing testimonials. So most of us (read: most of your customers) don’t pay all that much attention to them. We’re skeptics at heart, and we can smell BS a mile away. So most of your customers automatically discount any testimonial you ... Read More »

As business owners we can’t always be at our desks, we have meetings, events, networking and all the other fantastic things that come with being our own boss, so knowing that social media needs to be nurtured can seem like a daunting task, especially with our busy lives. Luckily there are great ways to make your social media work for you while you are doing the essentials for your business growth. My two favourite social media tools: Hootsuite You may already be using this fantastic tool but if not, I ... Read More »

So, you’ve decided to start a business from home. You’ve researched your market, created a website, written a business plan, printed the business cards, started a blog (or, perhaps all of the above!). Now how do you find customers, drive traffic to your website, differentiate yourself from your competition and attract the attention of influencers in your niche? And how on earth do you do all this without spending any money? What you need is free marketing Don’t believe the myth that you need money to start a business. And ... Read More »

If you fail to engage with your customers’ emotions, you’ll fail to make the sale. Engage with your customer’s emotions through the use of colour. Whenever we buy anything, it is because of an emotional reason. Afterwards, we justify our choices on the basis of performance or price. We like to think of ourselves as logical beings. But really we buy because of an emotional want, a need, a desire. The facts: Fact: People buy on emotion Fact: Colour triggers emotional responses The right colour = positive emotional trigger = sales ... Read More »

In a world of social media where everyone is a critic, journalist or publisher, good content is essential and it’s definitely the way to your customers’ hearts. Strangely, it seems that the world is only just waking up to this rather obvious fact and everywhere you look at the moment, it’s all about ‘content marketing’ and ‘content generation’. I say obvious because good marketing has always been nigh on impossible without decent, well-targeted, and properly distributed content. Raise your profile and build trust with informative content In the old days ... Read More »