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Tag Archives: no noise campaign

The ‘No Noise’ debranding project and why business owners need to listen up!

Earlier this year the iconic UK department store Selfridges launched a ‘No Noise’ project, where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of products that encourage ‘considered purchasing’. Selfridges creative director Alannah Weston said: ‘Selfridges No Noise is a project which invites customers to find a moment of peace in a world where we are bombarded by a cacophony of information and stimulation’. Now if you have read any of …

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