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The basics of ‘Intellectual Property Law’ for business

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Creations of the mind, like brand names, inventions, designs, images and written works are intellectual property. These are valuable assets for many small businesses. So protecting them to prevent competitors using your ideas is crucial. Types of Intellectual Property 1. Trademarks protect your brand, helping your business stand out and get customer recognition. You can trademark representations of your brand like the name, slogans, and logos. Other businesses cannot use anything resembling the trademark to sell similar products, if this would cause the public to confuse the two of you …

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