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Tag Archives: persona development

Perfecting under promising and over delivering

We know we need to keep clients and customers happy.  But sometimes we commit to unrealistic deadlines, which can cause us to let them down. So instead of over promising and under delivering, why not build the opposite into your business practices?  Build customer delight and loyalty by under promising and over delivering. Here are some ideas to get you on your way. What’s the customer’s real deadline? Sometimes we assume customers’ deadlines. We project when we think they’ll need our product, service or action by and cause unnecessary business …

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