Women Unlimited Inspiration, lnnovation, Collaboration

Any business woman or mentor worth their salt will extol the virtues of having a concrete and robust business plan. They should also tell you that you need a marketing plan and a visibility plan for your venture to succeed. And you’ve probably even heard the adage ‘to fail to plan is to plan to fail’. So I’m about to upset some people with these musings, but there’s not much new there, so here goes… Don’t plan – dream! Martin Luther King did not begin his epic speech with the ... Read More »

When you run your own business, there is always so much to do. It seems like as entrepreneurs, our work is never done. There’s not enough time to do all that we need to, want to and feel we ought to do. Not enough time to market to new clients while serving existing ones. Not enough time to keep on top of all the admin and accounts as well as getting products out of the door. Time for social media, to stay on top of current trends and ahead of ... Read More »

I want you to know something. Starting your own business is wonderful. You wake up when you want, work from where you want and never have to sit through a boring-ass ‘weekly planning meeting’ EVER AGAIN. Rocking. However. This freedom does not come on a platter. You don’t wake up one and go ‘oh I seem to have stumbled on the perfect life. Ho ho. Tea and toast, Jeeves’. (Because that’s just what my mornings look like. Ahem) So let’s take a down-and-dirty look at what really goes on in ... Read More »

I write this from New Zealand where I have had to quickly come due to the sudden death of my father. Being so far away from my London home, friends, business and the routine of life to face the death and burial of my father has left me questioning many elements of my life that I had taken for granted. I feel deep grief and sometimes the numbness that this loss can cause one to experience. My children have lost their last remaining grandparent and I feel bereft. Yet here ... Read More »

It often seems that it’s the destiny of the independent professional to exist in a constant state of feast or famine. Either you are working day and night to keep up with client demands, or you’re wondering how much is left in your savings account and whether the phone will ever ring again. When you’re having a feast of business, there’s plenty of money coming in, you’re getting recognition for your talents, and your energy level is usually high. But you may also feel Read More »

Tick-tock, tick-tock! Have you ever found yourself saying that you’ll get round to doing some Marketing ‘when you have more time’? That you’ve just got too much else on your plate at the moment, what with serving your current clients, and juggling all your other business obligations. Most people think that Marketing is something to be squeezed around your other business activities, and relegate it to the bottom of the pile – something to be done as an afterthought once everything else has been dealt with. This is a big ... Read More »

Procrastination happens to all of us and we find it frustrating and a difficult barrier to overcome, especially when it ‘hits’ right before a big event or when a project just has to get done or there will be negative consequences. Procrastination demoralizes us, it can stop us cold in our tracks, make us lose sleep and up-set our stomachs and hurt our jobs/businesses/and relationships. Since procrastination is actually a state of mind, it is something that we can do something about. Here are Read More »

The importance of time management is never taken seriously by most people till they end up in a crisis situation. With good time management it will be possible to balance your work, reduce stress and increase productivity. With productivity playing such a vital role in the success of any business or in the lives of people it is natural that good time management has an even greater role to play. Here then are the Read More »

Have you ever found yourself knowing exactly what you need to do about marketing your business… and then not doing it? You are not alone. Many self-employed professionals find that the hardest part of marketing isn’t figuring out what to do. What’s hard is actually doing it. Marketing yourself can be a confronting process. Making phone calls to strangers, writing marketing letters, and talking about yourself and your accomplishments can bring up fear of rejection, harsh commentary from your inner critic, feelings of incompetence, and the discomfort of performing unfamiliar ... Read More »

Maintaining a healthy work/life balance is the biggest single factor in business owners’ definition of success. This is the perhaps surprising result of a recent survey from the Enterprise Council on Small Business. Admittedly this is a US-based organisation and here in the UK we’re renowned for working the longest hours in Europe, but here too, success is no longer defined simply in monetary terms. Here are ten ways you can free up an hour a day by using technology to help you. Read More »