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Tag Archives: pr tactics

How to release your inner spin doctor and become PR savvy!

With the recent unveiling of Peter Capaldi as The Next Doctor, for those of us who love Dr Who, the spotlight has also fallen on his other TV persona – Malcolm Tucker, the caustic spin doctor in the BBC series ‘The Thick of It’. Unfortunately his character gives PR a bad name and delights those that see it as a way to cover up bad news and spin a web of lies around a hapless audience. Happily it’s nothing like that and we should reclaim ‘the spin doctor’ for all …

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