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Tag Archives: pricing errors

Pricing Strategies: 10 mistakes you don’t want to make

MarketingPricing

Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results. Today, companies are

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