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Tag Archives: pricing

Pricing Strategies: 10 mistakes you don’t want to make

Price strategy is emerging as the most important resource for companies to increase their competitive advantage. The vast majority of companies have spent years achieving gains through cost cutting, outsourcing, process re-engineering and the adoption of innovative technologies. However, the incremental benefits from these important activities are diminishing, and companies need to look at other areas to improve their business results. Today, companies are

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Do you display your prices on your website?

How easy to read are your prices? If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I charge.” “I don’t want to put people off from contacting me.” “I want to be flexible so I can charge more if I feel I can get away with it.” Rubbish. Rubbish. Rubbish. And …

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