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Tag Archives: profits with purpose

Does your business have a purpose beyond profit?

Let me ask you these 4 questions! What is your business’ purpose? Have you set a growth target for next year? At what point will you have grown enough? What is the social and environmental implication of you growing an extra 1%? Most people I meet struggle first of all to articulate their business’ purpose in a sentence. If they do define the purpose, it’s usually a bland statement along the lines of “to be number one in such and such marketplace”. They will then quote their growth target, and …

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