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Tag Archives: publicity

Think there is no such thing as free PR? Think again…

When it comes to marketing, if you’re a small business owner or sole trader your mantra may well be ‘affordable yet effective’. We all want to get the word out about our businesses, but doing it without spending a fortune is generally key. Which is just one of the reasons PR is often dismissed by many entrepreneurs. Too expensive? Too difficult to do on your own? Too inaccessible? There are a host of misconceptions about PR. But the truth is, getting media coverage for your business is a brilliant way …

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Turning a great reputation into business

In the last of our three-part series on how to build a great reputation for your business, we look at the real ‘crunch’ point of the whole process – generating business from all your efforts. Whilst it’s great to obtain publicity, recommendations and opportunities to be ‘visible’ to your target market – if these don’t lead to new or repeat business, they won’t justify all the time and energy you’ve invested.

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