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Tag Archives: Return on investment

What has ‘Happiness’ got to do with ROI?

ROI on happiness

Say the word “happiness” and half the room will cringe and glaze over at the prospect of another mumbo-jumbo self-help talk. The fact is “happiness” just doesn’t cut it for many business people, especially when times are tough and the focus is well and truly on the bottom line. But what if I told you that happiness is the greatest source of competitive advantage in our experience economy? What if I told you that most businesses have their paradigm of success the wrong way around? That the common belief of …

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