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Tag Archives: returning customers

What Good Are Customers If They Don’t Come Back?

Acquiring new customers is known as ‘front end’ marketing. Winning new customers is definitely an important way to increase sales, but customer retention or getting your current customers to come back to you is equally important. This concept is known as ‘back end’ marketing. Increasing the number of times your customers buy from you is the easiest way to increase sales, improve profit and grow your business. Think about it, it can cost up to six times more to win a new customer than it does to have an existing …

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How emotional writing convinces customers

When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business. Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer. There are a 3 simple copywriting techniques that can help you stir your customer’s emotions and

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