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Tag Archives: sales and marketing

From Conversation to Client in Four Simple Steps

Our lives as professionals marketing our own services would be much easier if clients would simply read our sales copy and decide to hire us. But in the real world, it rarely works that way. Instead, we must have conversations with our prospects before a sale takes place — sometimes several conversations. These selling conversations can seem difficult or intimidating, but they don’t have to be. Here are four simple steps to turn conversations into paying clients: Step 1. What do you need? Keys to success: Being curious. Listening. Letting …

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