Women Unlimited Inspiration, lnnovation, Collaboration

What business are you in? Actually, I already know. And in just a minute, I’ll reveal my secret on how I know – along with 3 simple steps you can follow that will help you improve your business profitability. But to begin, let me explain two things: First, is that small business success is not a card game. There is no trick. You must do the right things consistently all the time to guarantee your survival, success and profitability. Decades and centuries of time-tested entrepreneurial history and background proves this. ... Read More »

I’ve spoken with a lot of talented business owners-in all industries-who have blocks when it comes to sales strategies. For one reason or another, these intelligent, successful people believe they “aren’t good at sales” or even that they don’t have what it takes to sell effectively. In reality, anyone can sell successfully. Here are some tips I’ve found to be helpful, especially for those who don’t consider themselves naturally sales-oriented. Stay positive: Between gloomy assessments of the economy and personal beliefs about your sales ability, it’s easy to build a ... Read More »

One of the keys to successfully selling more of your programs, products, and services lies in understanding that as the business owner, the onus is on YOU to help your prospective clients make a decision on whether or not they want to take you up on your offer. Fear A big part of the resistance which many business owners experience around selling is of course an unconscious fear of rejection. This is particularly prevalent when you are a solopreneur offering a service (such as a therapy, or coaching and consulting), ... Read More »

When you think about “marketing” your business you might be thinking about agencies and fancy campaigns, social media pushes or spending a lot of money on printed materials to endear new customers to your business. When you’re starting out though this can seem like a catch 22. You need marketing to create new customers, but you need new customers first to create a marketing budget.  Fortunately, if you are Read More »

Have you ever watched QVC or any of the other home shopping networks that appear on the higher number channels on Freeview or satellite TV? When you think of these channels (which I urge you to do), what springs to mind? Is it strange gadgets that you didn’t know you wanted and perma-tanned presenters who can talk for half an hour about a lemon squeezer? Or do you think of £359.7million of sales in 2008 alone? Yes, 359.7 MILLION POUNDS (which, by the way, is a LOT of sales..!). Do ... Read More »

Think of anyone you know who always seems to have clients. No doubt they are confident about their business and inspire confidence in their clients. Here are 6 things you can do to Read More »

Do you ever wonder why more people aren’t enquiring or buying from you? What you might not know is that it doesn’t mean that your offer is no good, or that no-one’s interested, it could just be you’re confusing your customer so much they don’t know what to do! If you find yourself writing a lot of promotional copy for your business (such as web copy, leaflets, brochures or sales pages) you need to make sure your offer is coming across loud and clear so your customers are compelled to ... Read More »

About 80% of people reading this article use an email signature, but only 5% of those people will use it as a marketing tool. This means that if you can create an email signature that actively helps you  market your business, you will be stealing a march on your competitors in one easy step. Just think – your signature goes at the bottom of each and every email that you send out, so getting this right would give you a lot of Read More »

Despite the rise of social media networks such as Facebook and Twitter, an email newsletter is still one of the most effective marketing tools available to small businesses today. This is because it is an easy and very cost-effective way to keep in touch with your clients and potential customers. However, because the production of email newsletters is becoming more prevalent, your customers are Read More »

Imagine if you could have a super salesperson standing next to a customer every time they looked at your brochure, catalogue or website. Your salesperson would draw their attention to the ways that your products could help them.   He or she would answer their questions and respond to their concerns.  The salesperson would demonstrate your product showing how easy it is to use. The product descriptions on your website, catalogues and brochures should work like a top Read More »