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Tag Archives: scent for business

Branding with scent: The smell of success

Smell of success

In previous articles, I’ve touched on the power of scent. Smell has such a profound impact on us in ways that often act below the conscious to evoke strong emotions and memories. It’s one of the most under-utilised and poorly understood tools that we can use for branding, including space and experience design. When I thought about writing an article for Women Unlimited to illustrate the power of scent in business, my immediate thought was of Nicola Pozzani, world expert in scent and mood and founder of SSense. Nicola is …

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