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Tag Archives: Selling

How to Sell Your Services More Successfully

One of the keys to successfully selling more of your programs, products, and services lies in understanding that as the business owner, the onus is on YOU to help your prospective clients make a decision on whether or not they want to take you up on your offer. Fear A big part of the resistance which many business owners experience around selling is of course an unconscious fear of rejection. This is particularly prevalent when you are a solopreneur offering a service (such as a therapy, or coaching and consulting), …

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How to Use Scarcity to Reach More Clients and Sell More of Your Services

If you have a service-based business such as coaching or consulting, one of the keys to successfully selling more of your programs, products, and services is to help your potential clients take action, and make a decision on whether or not they want to take you up on your offer. Once you understand that it’s part of YOUR role to set up the offer in such a way that your prospects can be decisive (i.e. ‘Yes I’m going to invest in your program’, or ‘No thanks – it’s not for …

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6 things you need to know about writing website copy

Your Website Content

Biggest website mistake?  It’s when business owners spend all their time and energy on making sure the look and feel is right and then try to bash out some copy quickly so that they can make their website go live. Absolutely, first impressions do count.  A picture is worth a thousand words and finding a website designer who understands how some colours have better impact online than others will undoubtedly help the success of your website. But if you spend no more than a few hours

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Feel the fear – and write anyway

You’re in a meeting with a potential client.  You’re feeling great because they seem to like what you are offering – you’ve made a good impression.  Then those dread words – “Let me have something in writing and I’ll show it to the Board”. If your heart sinks; if putting your ideas into the written word isn’t easy for you (or even sends you into a panic) – you are far from alone.  Many people who come across really well in person, with great interpersonal skills, confident and looking it, …

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Making it Happen

We all read about the right way start a business, we all research our target audience, build our databases, write our business plans, speak nicely to the bank and get our company registration documents through and  dream about a rosy future. Now it’s time to make it happen! That means selling your product or service to your carefully researched audience- Yes, it’s bull by the horns time.

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