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Tag Archives: signposting

Make it easy for your customers to find you

Marketing can often seem an essential but expensive call on the finite funds of a small business. Small business owners often build up their marketing efforts piecemeal, investing in different elements as revenue increases and more cash becomes available. This is fine if the marketing effort is consistent in approach and stems from an on-going strategy. If it isn’t though, business owners can actually make it harder for customers to find them… or even confuse and put customers off altogether. The noise created by the sheer volume of today’s media …

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