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Tag Archives: small business advantage

Looking for a competitive advantage for your small business?

You may think big businesses have all the competitive advantages. But what if I told you there was something that they don’t always take full advantage of or possibly don’t even know about? Surprisingly, the single most under used marketing tool out there would have to be colour. I believe this is because colour works on the unconscious level. And if you’re not consciously aware of the powerful role colour plays on your customer’s emotions and their purchasing decisions, well then, it’ll remain just that – unconscious. Colour is registered …

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