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Tag Archives: small business branding

Struggling with your business plans for 2015? Start with ‘why’

It’s a new start to a new year and many of you will be wrestling with ideas and business plans for 2015 and beyond. You want to put your best foot forward when it comes to your messaging, your marketing, branding and the actions that are going to turn your objectives into reality. Regardless of whether you’re just starting out, or whether you’re refining, reinventing or topping up plans for an already successful business; Simon Sinek’s iconic video Start with Why, will give you enough inspiration to take you through to 2016! Simon’s key …

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Why ‘YOU’ are crucial to your brand!

New to the world of personal branding? Let’s look at how best to get started. Your personal brand is not just about sharing your stories and showing your uniqueness, these ideas contribute of course but ultimately your personal brand is about YOU. In the words of Seth Godin when being interviewed by Bryan Elliott from Behind the Brand: “There is a big difference between being Dell and Michael Dell and we are now entering this phase where it’s ok to be a person again.” Your clients want to know the …

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