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Tag Archives: small business selling

The art of selling: How to have the sales conversation (part 2)

Did you know that just 2% of business owners close a sale the very first time they meet a potential client? The other 98% discover that clients make a purchase only after some degree of know, like and trust has been established. Savvy business owners recognise they need to learn more about their future clients, and be open to helping them solve some of their issues, before working with them as a paid client. This is a much more effective method of engaging potential clients in conversation, because it involves …

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The art of selling: How to kick-start your sales process – New 3 part series!

It may not surprise you to know, that there is a process behind effective selling, but would it surprise you to know there is also a process involved in preparing to sell? Some business owners jump right into the selling process without doing the preliminary work that helps maximise their chances of success. At times this hasty approach can work, but for the most part, it will be bound to fail. The simple fact is, no one will buy from you if they don’t want what you’re selling or believe …

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