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Tag Archives: social media

Are unemployment figures a blip?


Are you worrying about the recession and the shrinking economy? Is that stopping you from starting or growing your own business? Figures out in August and September said that unemployment had slowed. Is this a blip or explainable? The news reporters are citing the Olympics, Jubilee and double Bank Holidays as a reason not to see the good news.  It has been reported that the growth in employment is actually across the country – not just London-centric. Small businesses adapt faster than big business I believe the growth can be …

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Keep your social media working for you while you’re away

selling through twitter

As business owners we can’t always be at our desks, we have meetings, events, networking and all the other fantastic things that come with being our own boss, so knowing that social media needs to be nurtured can seem like a daunting task, especially with our busy lives. Luckily there are great ways to make your social media work for you while you are doing the essentials for your business growth. My two favourite social media tools: Hootsuite You may already be using this fantastic tool but if not, I …

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LinkedIn – not just for headhunters and hackers

Don’t let the recent hacking troubles at LinkedIn put you off making the most of what is essentially a valuable business tool. It offers potential access to an enormous pool of people who are there because they want to make professional business connections. There are more than 9 million Linkedin members in the UK alone* and more than 2 million companies worldwide have LinkedIn company pages. In theory you and your business could be just a few connections away from a contact that could help to take your business forward …

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Small Business Social Media – Where Do You Start?

Small business social media starts with making the decision to be part of the conversation. Not as easy or cut and dried a decision as one may think. What are the factors involved in this process? The pros and cons? Pros: Potential to raise website page rank Potential to find new customers or clients Potential to make new business connections Potential to reach current customer base with new products or services Potential to get customers talking about

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Time saving tips to keep your social media profile fresh and engaging

Saving time in social media

Let’s face it; many of us have jumped on the social networking bandwagon in some way.  Be it via Linked In, Twitter or Facebook many business people recognise there’s business potential in using social media – especially if their customers and clients are.  But many of us often struggle to turn that potential into reality – the major hurdle often being time. Busy entrepreneurs and business people know they need to communicate with their network, but a)        having time for the creative thought process to write a valuable update, and …

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Times they are a-changing: are you ready for change?

“Don’t criticise what you can’t understand….For the times they are a-changing” The words of Bob Dylan will always be relevant, and will never date, for times are always changing. It seems to some that the change in technology and communication, particularly in the last 10 years are changing so fast it’s almost impossible to imagine what will be our new normal in the next 10-15 years. Change, we all understand then, is inevitable and is

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Facebook vs Twitter in business

What is the value of Facebook over Twitter? Is there a difference? When do you use one or the other or both? The ultimate decision about which social network to use lies with your company culture, goals and target customer. Nonetheless, it’s important to recognize that you cannot choose “none of the above” if you want to survive the new digital economy. Therefore, the question is which do we choose and

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How to use facebook for your small business

use facebook to boost your business

Leveraging Facebook to generate leads, increase site traffic, and even make a little money is every small business owner’s goal. But in most cases, it’s not as simple as getting on once a week for an hour, posting a bunch of ‘interesting’ information, and getting on with your life hoping that the leads will start flowing in. Facebook is a remarkable tool for creating a ‘buzz’ about your small business and inviting new friends to check out your services, but

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