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Jessica Huie – founder of Colourblind Cards: overcoming the odds

Upon learning that his 17 year old daughter was pregnant, Jessica’s father told her: “now you will only ever be a statistic.” The words stung but Jessica was determined to prove him wrong. While shopping for a card for her daughter, she discovered that the products available were not ethnically inclusive. Realising the huge gap in the market, Jessica launched Colourblind Cards, a range of ethnically diverse greeting cards. Her product is now in 120 stores in the UK and the largest card distributor in the US is rolling them …

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