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Tag Archives: testimonials

How to Ask for Killer Customer Testimonials

On phone asking for client testimonials

Most testimonials are a waste of space. It’s not that I don’t like testimonials. It’s just that your testimonials probably aren’t very good. Oh sure, most testimonials virtually glow with all kinds of praise about a product or service. But that’s precisely the problem. We expect you to have glowing testimonials. So most of us (read: most of your customers) don’t pay all that much attention to them. We’re skeptics at heart, and we can smell BS a mile away. So most of your customers automatically discount any testimonial you …

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Case studies: How to create them and build buzz!

Here are 9 reasons why you absolutely should use case studies in your business! (1) Case studies are stories! People love stories. They remember them much better than a string of facts about your business. You can use stories to explain otherwise boring and hard-to-convey facts. Stories can convey good feelings and take your listeners on your journey, with their happy consent! (2) Case studies take the focus away from you, (in case you cringe at self promotion), and point to what you can do instead! We all know how to …

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