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Tag Archives: tracking your marketing results

Measure your marketing! 7 Simple ways to work out what’s working and what’s not

For many of today’s business owners, Lord Leverhulme’s famous quote from the end of the 19th Century, still rings true Half the money I spend on advertising is wasted and the trouble is I don’t know which half. When you’re running a small business every bit of marketing budget really needs to count, which is why at Extended Thinking, we’re often asked how best to measure a company’s marketing efforts. The good news is that, with developments in technology and some simple business approaches, you can monitor the outcome of …

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