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Tag Archives: twitter success

Is Twitter an engagement or broadcast tool? You decide!

Engagement tools

There are over 100 million active users on Twitter, over 300 million tweets are sent every day and on average it takes just five days for one billion tweets to be posted. Clearly we have a lot to share. But from a business perspective, should you be thinking of Twitter as an engagement tool or as a broadcast medium? First of all, I should probably let you in on a secret. When I started my own business, I didn’t think that I was going to need to use social media …

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