Content Marketing Workshop – Strategies for Small Business

Workshop Date: July 31st, 2014.

It seems as if everyone is jumping on the content bandwagon but it is possible to waste a lot of time, effort and money if you don’t get this right.  If you’re not creating content to engage your audience there is a good chance that your competition will beat you to it and get the audience that you want.  So content marketing should be a significant part of  your market strategy because it helps you build brand loyalty, credibility, social media connection AND ultimately help you turn your visitors into buyers … if you do the right things.

There are so many ways that you can build your presence and profile with content that it can feel like a bit of a minefield and let’s face it, you only have so much time available to you!  So you want to make sure that your time, effort and money is going into the right type of activities.

This workshop is specifically targeted to small business owners, so we won’t assume that you have a team of people or lots of money to spend on this, but just because you are likely to be doing it on a budget, it doesn’t mean that you should ignore content marketing as an incredibly powerful marketing strategy.

This is a beginners workshop where we will cover:

  1. Strategies for creating amazing content
  2. Choosing the right content marketing for your business
  3. What if you hate creating content?!
  4. Putting together your content plan
  5. Using your content to get more visitors
  6. Tips and tricks to get you started with out breaking the bank

Where & When

When: July 31st from 10:00 – 1:00
Where: LUMEN URC, 88 Tavistock Place, Kings Cross, London, WC1H 9RS

 Book below

Julie HallYour trainer

The Content Marketing Workshop will be run by Women Unlimited founder Julie Hall. Prior to launching Women Unlimited, Julie ran Springmedia, a boutique web design agency based in SW London and has extensive experience building an audience through a variety of content marketing methods as well as teaching small business owners how to build and will share with you the best of what she has learned!   You can connect with Julie @juliehallonline and @women_unlimited

Lovely things people have said that have attended our workshops…

“Great training as always. Julie is at the cutting edge of all things to do with technology and business.” Carole Bozkurt

“Thank you! I feel very excited to incorporated what I have learnt into my marketing materials.” Natasha Fletcher

“I really enjoyed the day and came away feeling positive and focused on some new strategies to take my business forward.” Ros Astaire

“Julie is amazing. Thanks to her support and expertise, my business has grown from strength to strength. ” Emma Hammett

“Excellent! This was a really worthwhile course that justified the fee and my time out of the office. Julie explained things clearly and patiently” Elaine Swift

“I think this session was very helpful for my understanding and well the the time and effort in getting here today” Legjin Tshering

“A very informative workshop, giving a fantastic overview. Definitely recommended” Sarah Wilson – Cat Films

“It helped me focus on my ‘to do’s’ to get a good results for my website” Reimer Katerin

“Informal friendly atmosphere with lots of information presented in an easy to understand format. Thank you!” Angela Williams

Advanced Twitter Workshop – Strategies for Business

Workshop Date: July 24, 2014.

This workshop is for you, if you’ve been on Twitter a while and decided that it’s time to up your game. You’ll learn how to take full advantage of advanced Twitter techniques, images and the new design. After the workshop you will have a clear twitter strategy & plan, be introduced to new tools, how to engage key people in your field, learn about how to build a twitter following using online events and develop skills to build your own twitter following to generate new business.

What we will cover in the workshop

  1. Advanced twitter strategies that will get you better results
  2. How to use twitter to get new business
  3. Simple Twitter tools that can accelerate your tweeting
  4. Advanced use of retweets, hashtags and lists
  5. How to continue the conversation once you’ve connected
  6. How to get the right kind of followers
  7. How to use Twitter strategically in your business
  8. Managing followers for effective social media networking
  9. Optimising your twitter profile

You will have the chance to brainstorm new strategies and tactics to help you optimise your twitter time and get better results. It would be great if you could bring along your laptop or tablet so that you can work live on your account and tweet during the training session (though laptops will give you more flexibility in some of the areas we will be looking at).

Where & When

When: July 24th from 13:30 – 16:30 Where: LUMEN URC, 88 Tavistock Place, Kings Cross, London, WC1H 9RS

 Book below

Click here to find out about our Twitter Basics Workshop

Julie HallYour trainer

The Advanced Twitter for Business workshop will be run by Women Unlimited founder Julie Hall. Julie has been working with Twitter for over 5 years and absolutely loves it as a social connection and business development tool. She has taught over 300 women how to use Twitter, so you will be in good hands!  You can connect with Julie @juliehallonline and @women_unlimited

Lovely things people have said that have attended our workshops…

“Great training as always. Julie is at the cutting edge of all things to do with technology and business.” Carole Bozkurt “Thank you! I feel very excited to incorporated what I have learnt into my marketing materials.” Natasha Fletcher “I really enjoyed the day and came away feeling positive and focused on some new strategies to take my business forward.” Ros Astaire “Julie is amazing. Thanks to her support and expertise, my business has grown from strength to strength. ” Emma Hammett “Excellent! This was a really worthwhile course that justified the fee and my time out of the office. Julie explained things clearly and patiently” Elaine Swift “I think this session was very helpful for my understanding and well the the time and effort in getting here today” Legjin Tshering “A very informative workshop, giving a fantastic overview. Definitely recommended” Sarah Wilson – Cat Films “It helped me focus on my ‘to do’s’ to get a good results for my website” Reimer Katerin “Informal friendly atmosphere with lots of information presented in an easy to understand format. Thank you!” Angela Williams

Twitter Basics Workshop for Business

Twitter is such an easy tool to use to market your business… when you know how…  but for so many it can be overwhelming. If you have found yourself feeling confused about Twitter and just want someone to explain the basics of getting started, then this workshop is for you.

With a little forward planning, Twitter can be a great way to spend some of your marketing time (and let’s face it time = money!) At Women Unlimited I use Twitter to post articles, engage with friends / contacts and promote our events and workshops. And it works! So I’ve put together this 3 hour workshop to help you get started using Twitter in your business.

Using 140 characters you can market yourself, build relationships with the Twitterati, drive traffic to your site and make sales! What’s not to love?

This is an introductory workshop to help you understand how you can use Twitter as an effective marketing tool for your business

What we will cover

In this workshop we will run through the in’s and outs of Twitter

1. Is Twitter for you?

2. How to get started

3. Setting up your Twitter profile

4. Common Twitter mistakes

5. How to find followers and who you should follow

6. How to connect effectively on Twitter

7. Learning the language of twitter and how to use RT’s and hashtags

8. Getting familiar with the Twitter tools

9. Twitter Etiquette

10. Creating your Simple Twitter Plan

Come along for some fantastic networking and find out how to use my favourite social media marketing tool.

Where & When

When: July 24th from 9:30 – 12:30
Where: LUMEN URC, 88 Tavistock Place, Kings Cross, London, WC1H 9RS

 Book below

Click here to find out about our Advanced Twitter Workshop

Julie Hall Your trainer

Twitter Basics for Business workshop will be run by Women Unlimited founder Julie Hall. Julie has been working with Twitter for over 5 years and absolutely loves it as a social connection and business development tool. She has taught over 300 women how to use Twitter, so you will be in good hands!  You can connect with Julie @juliehallonline and @women_unlimited

Lovely things people have said that have attended our workshops…

“Great training as always. Julie is at the cutting edge of all things to do with technology and business.” Carole Bozkurt

“Thank you! I feel very excited to incorporated what I have learnt into my marketing materials.” Natasha Fletcher

“I really enjoyed the day and came away feeling positive and focused on some new strategies to take my business forward.” Ros Astaire

“Julie is amazing. Thanks to her support and expertise, my business has grown from strength to strength. ” Emma Hammett

“Excellent! This was a really worthwhile course that justified the fee and my time out of the office. Julie explained things clearly and patiently” Elaine Swift

“I think this session was very helpful for my understanding and well the the time and effort in getting here today” Legjin Tshering

“A very informative workshop, giving a fantastic overview. Definitely recommended” Sarah Wilson – Cat Films

“It helped me focus on my ‘to do’s’ to get a good results for my website” Reimer Katerin

“Informal friendly atmosphere with lots of information presented in an easy to understand format. Thank you!” Angela Williams

Time saving tips to keep your social media profile fresh and engaging

Let’s face it; many of us have jumped on the social networking bandwagon in some way.  Be it via Linked In, Twitter or Facebook many business people recognise there’s business potential in using social media – especially if their customers and clients are.  But many of us often struggle to turn that potential into reality – the major hurdle often being time.

Busy entrepreneurs and business people know they need to communicate with their network, but

a)        having time for the creative thought process to write a valuable update, and
b)       scheduling that time into busy days

…means social networking often gets tasked to the bottom of the ‘to do’ list.

And yet the best profiles (the ones that stimulate business opportunities) are those that are kept fresh.  They’re the ones where the content adds value to an individual’s network (not blatantly sells).  The people who win business or strengthen their social network relationships are those who interact regularly with the medium.

So here are some time efficient tips to help you keep your social media profile fresh.

Make your photo work for you

What’s your photo like in your chosen social media?  Nowadays email add-ons, such as Xobni, check out which email address is linked to a photo in a social network.  This means that people, when they receive an email from you, may well be looking at your image as it appears on LinkedIn or Facebook.  So perhaps think twice about linking your Facebook account to your business email address – especially if you want to post up personal pictures there?

Keep business email addresses and related images purely for professional purposes on your social networks.  Remember that your profile photo will be small when it appears in social media and email.  Opt for a close up of you with a blurred or neutral background.  That way it’s clear it is you and the focus is on you, not your surroundings.

Scheduling in updates

When put on the spot, few of us can think of an interesting profile update.  There are, however, free technologies that help us preset updates and say when we want them to appear.  This means we can brainstorm a number of updates in one go and preset them to appear at different dates and times.  Check out Hootsuite, Tweetdeck and other such applications.  Simple to use, they enable you to be proactive about your profile updates and tweets so you can fit them more easily into a busy schedule.

Linking your different social media profiles

I’m often asked if you should link Twitter with LinkedIn. Personally my preference is not to because I think in the UK, we want to use LinkedIn in a slightly differently way to Twitter.  With LinkedIn, we want to keep up with the people in our business network and find out about developments in their professional life.  Realistically, we probably don’t have time to read about their daily thoughts and activities.  Ideally a LinkedIn update should:

  • broaden our view of what a contact does (so we don’t pigeon hole them for offering just one  service/expertise)
  • increase their credibility in our mind
  • prompt us to get in touch to comment on or discuss the update they’ve posted
  • alert us to changes in their situation, ones which may present opportunities for us too

If your updates are full of tweets and retweets and you’re signposting the minutiae of your day, your contacts may switch off.  Also, do remember how your updates appear to them in LinkedIn, Facebook etc.  When they go into their social network they’ll be looking to get a quick overview of news from all their contacts, not just you.  Avoid swamping their network update page.  Have an entry, make it interesting but don’t repeatedly hog the space. That way they’ll want to read your update and value your involvement as a connection.

Have something interesting to say

And if you’re saying the same old thing in your updates, consider your news from the perspective of your contacts. What would be interesting or valuable to them?  What would make you stand out?  Try some of these suggestions to keep your social media updates fresh and interesting:

  • Pass on information either from yourself or someone else in your network, which would be useful to others contacts
  • Warn them of a forthcoming issue if it’s relevant
  • Invite them to something if they’d be interested in its content
  • Communicate progress
  • Share market news/ intelligence or useful business tips if it will help them
  • Ask their opinion
  • Update them on changes to your role/interest

Keep an eye on your contact’s developments

And just as you want people to note your network updates, you should aim to keep up with theirs.  This means keeping an eye on changes.  If you can’t get to your network overview on a regular basis, then make sure you sign up to receive a weekly LinkedIn (or similar) update email.  It’ll alert you to changes and developments in your network and give you the chance to post comment.  Do make positive comment on specific updates if relevant – your contact will value the interaction and who knows, it could lead on to a business opportunity.

Maintain a sensible number of groups

In LinkedIn you can opt to join as many business groups as you like and receive alerts from them with the latest discussions.  My advice is to keep the number of groups manageable so these discussion alerts don’t swamp your inbox and eat up valuable time.  Blend a sensible mix of groups that relate to your profession (so you keep up with latest practices) and those which your customers/clients would have an interest in.  Do interact with the groups by either posting answers to questions or posing questions yourself.

The social network’s suggestions

From time to time LinkedIn and Facebook will send you suggestions of people to expand your network and it’s worth checking out who they recommend, as it can save you some time having to trawl through.  It’s sensible to go for those you know and who will enhance your existing network (not cause conflict).  At the beginning of the year LinkedIn did a brilliant email alerting people to the contacts in their network who had switched jobs in the last few months.  This was a great prompt to help people reinvigorate contact and see how contacts were doing in their new role. If LinkedIn does it again, do use the excuse to keep in touch.

Any time, any place any where

And if you’re using a smart phone such as a blackberry or i-phone, download the free apps so you can interact with your social network wherever you are.  It’ll mean when you do have a spare 5minutes on the train, or in between meetings, you can check out how your network’s doing and update your status if needs be.



About the author: Michelle Daniels,  Managing Director – Extended Thinking

An experienced and effective business development and marketing strategist, Michelle has built a successful career increasing top line growth for service businesses and organisations. She helps her clients turn their marketing, business development and thought leadership plans into reality with her ‘hands on’ support and practical advice.    A prolific writer, Michelle also combines creative flair with business nous to produce highly effective results.  She has written (and ghost-written) for many professional and business publications and is a chartered marketer and member of the Chartered Institute of Marketing.
Extended Thinking

Extended Thinking is a hands-on marketing and business development consultancy.  Bringing together great minds and great ‘doers’, we help our clients devise and implement plans that achieve real business growth.  Our clients come from a wide variety of backgrounds and sectors, but invariably are those who are too busy or lack the resources to action their marketing and business development plans.  We roll our sleeves up and muck in to free them up to do what they really want to do and are good at doing.

www.extendedthinking.com

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