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Tag Archives: uniqueness

The Fundamental Flaw in Creating Your Uniqueness (USP)

“Say cheese”, says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to show the nice digital photo. You take a look, you roll your eyes. You cringe. Because you just detest the photo. It looks artificial. It looks posed. It’s not you. It looks like all those …

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