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Tag Archives: vertical marketing

Why going vertical is the most effective way of marketing!

When you’re working hard to build up your business, it’s normal to believe that you need as many people as possible to know about you. You spend time, energy and money telling everyone about your offerings, going to dozens of networking events, being on as many different social platforms as you can stomach. You’re trying to get “out there”, aiming for as many people as possible to have heard of your name and your business. And you might notice this starts to feel exhausting, or like you’re spreading yourself too …

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