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Tag Archives: viral marketing

Viral Marketing: Beyond Advertising

Companies such as Starbucks, Cadbury, Agent Provocateur and Burger King, have taken full advantage of the benefits of viral marketing; it’s even possible that, without it, there would be no President Barack Obama… But what is viral marketing and how does it work? The Internet has heralded a movement beyond traditional advertising and into Internet viral marketing. The difference between the two is that simple advertising is about pushing information onto consumers, while viral marketing encourages consumers to go in search of that information themselves. Viral marketing, otherwise known as …

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