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Tag Archives: website content

Content marketing – the new black

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In a world of social media where everyone is a critic, journalist or publisher, good content is essential and it’s definitely the way to your customers’ hearts. Strangely, it seems that the world is only just waking up to this rather obvious fact and everywhere you look at the moment, it’s all about ‘content marketing’ and ‘content generation’. I say obvious because good marketing has always been nigh on impossible without decent, well-targeted, and properly distributed content. Raise your profile and build trust with informative content In the old days …

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Pain-free copywriting for your website in 5 easy steps

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Running your own business or working for a small company often requires you to wear a multitude of different hats; you may start the day raising invoices, spend your lunch break preparing to meet a new client and come to the end the day working on a new marketing idea.  This wide range of tasks is just one of the reasons why your job is so exciting, no two days are ever the same and news skills are always being learnt.  But that doesn’t mean

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