Saturday October 25, 2014
Home » Articles » That which we call a rose: What’s in a (business) name?
That which we call a rose: What’s in a (business) name?

That which we call a rose: What’s in a (business) name?

When starting a business, choosing the name is a fundamental step. Although choosing a name seems like an easy task, it can be quite difficult. Once you’ve made a choice, it’s not recommended it be changed, especially once you’ve begun the branding process. A business name can ultimately be any word, name, or combination of the two, but there are simple guidelines to follow when making your choice.

Family name

The use of a family name is often where we begin. Family names are typically unique to the particular business and are easily recognisable in your local community. There are several obvious examples such as Ford Motor Company, Stanley Tools and Ferrari. Variations on a name are also popular. Walmart is a good example of blending a family name with a typical word in common usage.

Non-words

Words that seem to mean nothing are often used. Although Google does have an underlying mathematical definition, most people see it as a non-word. Benefits of taking this direction are the ultimate uniqueness, immediate recognition, and the ease of branding.

Acrobaticnyms

Acronyms or backronyms are also methods of naming a company. LG, or “Life Is Good” did not originally mean what it does today. LG stood for “Lucky Goldstar” when the company was first formed. Backronyms typically develop at some point after a business is established, but acronyms can work quite well for a new business just starting. SYSCO Food Services is a good example. Consumers will often be the ones to come up with the acronym, simply for the fact that a long company name takes an effort to remember and to communicate.

Copyrights and Trademarks

Regardless of your chosen business name, it is critical to do your homework and make certain the particular name is not being used by another organisation. Existing trademarks and copyrights should be researched. Domain names are extremely important in branding companies today. If your domain is not available, be sure to see who owns it, and for what purpose it is being used.

Associations

You need to be careful that your new company name has no bad associations with existing websites, no matter how juvenile they might be. Using an acronym or variation of your new name may be necessary.

Stay Happy

Ultimately pick a name you will be happy with, assuming you are able to legally use it. In our experience, we’ve found that there are many successful businesses with just awful business names. If you’re just starting out, concentrate on building a good business that offers exceptional products or services and provide amazing customer service to match.

Once you’ve achieved that, you’ll realise your business can be named almost anything and it won’t matter to your customers.

What is your business called and why did you decide on that particular name? And the important question – did you make the right choice?

________________________________

About the Author: Chau N Ly, Pixel Hero.  Pixel Hero maximises your business presence and return on investment with creative branding, print & online solutions. We provide personable & cost effective creative services to fulfill all your business needs, regardless of whether you’re big or small, established or start up, online or brick & mortar. Check out the Blog for loads more great business tips.

Share this article if you found it useful! And leave a comment in the box below. We hope to connect with you soon.

About Guest post

At Women Unlimited we occasionally spy a fantastic post that, shock horror!, has not been written for us. As we think you, our fantastic audience, might be interested and we don't want you to miss out we post these article on the site every now and again under the author: guest post. A huge thank you to all our guest posters!

One comment

  1. So true, when a business is named I think it is the hardest part.

    When coming up with my business name (Amethyst PA) I had the thought of both the use of the stone (de-stressing, help with sleep, prevents migranes) all things that we (Virtual Assistants) do for our clients. It is also part of the slogan we use “Keeping you ahead of schedule” as I was 2 months premature (a December baby and should have turquoise as my birth stone) – I was so determined to “stay ahead of schedule” that I was premature!

    I love the name and I think I always will, but does it mean that much to my clients?
    As you said at the end – it doesn’t really matter what it’s called as long as your service is great for your clients and I believe, from the testimonials and the referrals we have received, that we are doing quite a good job at that!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current day month ye@r *

Notify me of followup comments via e-mail. You can also subscribe without commenting.

Scroll To Top