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The 10 golden rules of home business

If you’re new to home business in 2010 or considering starting out, consider these 10 golden rules of home business from Emma Jones, founder of Enterprise Nation, the home business website.

1. Base the business on what you enjoy – when your hobby/passion/skill becomes your full time job, it never really feels like work.

2. Write a plan – prepare a basic business plan to set out your vision, market, and how you propose to reach out and sell to that market. Include financials and review the plan every six months or so.

3. Find dedicated space – create space in the house that is your workspace. When in that space family and friends know you’re in business mode and you can walk away at the end of the working day. Invest in a good desk and chair as you’ll be spending quite a bit of time at and in them!

4. Create a professional front door – when customers come calling, be sure they’re met with a professional welcome. This applies to the way you answer calls, to your website, company stationery and even the places in which you choose to meet with clients.

5. Make the most of social media – tools such as Facebook, Twitter and LinkedIn have been warmly embraced by the home business community. They are free to use and act as business development channel and a virtual water cooler for the moments when you miss the banter of an out-of-home office.

6. Become an expert – set yourself up as an expert in your field by blogging/tweeting about the subject, writing a report, publishing a book or hosting an event. Being an expert gives credibility and with that, comes customers.

7. Never stop learning – part of becoming an expert is continually picking up intelligence from those around you. Keep an eye on what others in your industry are doing, read about successful entrepreneurs and tune in to trendspotters so you can prepare for new market opportunities.

8. Get out of the house! – attend networking events, work from the local café, sign up to a personal development course. It’s good to get out of the home office but be sure you can still be contacted and respond via your mobile/laptop/webmail etc. This is your road warrior kit!

9. Do what you do best and outsource the rest – to grow the business, focus on the core product of the company and subcontract non core tasks to other experts and professionals. Tasks like admin, accounting, PR and fulfilment.

10. Follow the golden triangle – to keep the business in balance, spend roughly a third of your time on three things; customer care, business development and admin. That way you’ll have a smooth running business with happy customers and new income streams on the way!


About the Author:  Emma Jones is Founder of Enterprise Nation the home business website and author of ‘Spare Room Start Up – how to start a business from home’ Her next book ‘Working 5 to 9 – how to start a business in your spare time’ will be published in May 2010.

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About Emma Jones

Emma Jones is Founder and Editor of Enterprise Nation, the home business website. She has successfully started two businesses from home offices in London, Manchester and rural Shropshire. Following a career with an international accountancy firm, Emma started her first home based business at the age of 27 and successfully sold it just 15 months after launch. Redbrick Enterprises Ltd was founded in 2002 to advise the public sector on effective homeworking. Spotting a gap in the market to provide information and inspiration to homeworkers, Emma launched Enterprise Nation [], the home business website, in January 2006. The website is a free resource for people starting and growing a business at home and has a readership of more than 390,000 people. As well as site content, there is also a free fortnightly e-newsletter and podcast. Emma’s first book on how to start a business from home Spare Room Start Up: How to Start a Business from Home will be published by Harriman House in May 2008.

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One comment

  1. I agree with all of your 10 points,but can I put in a plea for an 11th: consult your lawyer! I know we get lumped in with those specialists that you only like to visit when things go wrong, (e.g dentist,doctor…) but it really does pay to get your small print sorted out BEFORE you start trading. Many people do not realise that simply by trading on-line, their customers have basic rights .Failure to grant these rights could mean not only fines and a possible criminal record, but also bad publicity.Not a good way to start! Legal fees need not break the bank either as there are lawyers who offer basic templates and fixed fees to get you started.

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