When you first decide to set up your own business, designing your business card is one of the most exciting things you can do. Somehow, the business card makes you feel like your business is ‘real’.
The likelihood is that you spent a lot of time getting your business cards right, or you may employ a designer to do it for you, so it’s important to make sure that you get all the important pieces of information on there.
So how do you do this?
To begin with, think about what your business card should do. For most of us, when we give out a card, it is intended to work as a reminder of who we are, and provide relevant contact information, so the person receiving the card can get in touch with us later.
Some business owners may have additional uses for their cards, such as appointment reminders….but I’ll come back to that a bit later.
Returning to the reminder and contact functions of the card, there are many ways to use your card to remind the recipient of who you are.
Firstly, and most obviously, your name. Don’t put your middle name or initials on there unless you use them as part of your name on a daily basis. If you have a title such as Dr., Prof., or Rev. include it if you use it. You don’t need to put Mr/Mrs/Ms/Ms or similar on your card, as it looks unprofessional or even pretentious. Just put your first name and surname.
Your Business Name & Logo:
If you are a freelancer, you don’t necessarily have a business name and logo, but otherwise you need to put these on your card. Your business name and logo need to be big and clear enough to see easily (don’t squish them in a corner).
Your Title or Description:
My card reads “Marketing Mentor, Consultant & Speaker” under my name. This is a blend of a title (Marketing Mentor) and a description (Consultant & Speaker), and you could use the same idea.
The important thing is that it needs to mean something to the person reading the card. So, using the term “Managing Director” when you have a 1-person business, might make you feel like you’ve ‘arrived’, but it doesn’t mean much to the person reading the card. The rule of thumb is that if someone ONLY reads your title (and not your business name or strapline), they should be able to understand what you do.
Your contact details:
It is important to include the details of how to contact you, through ALL of your key communication channels. For me, that means I have not only my address, phone numbers, and email address on the card, but also details of my twitter profile.
So, think of all the different ways that people can get in touch with you, and put the main ones on your business card – even if they are not what you’d normally expect to see.
Everything that is listed above can be fitted on one side of your business card, so you still have the back of the card to play with, and there are a number of different things you can do here:
- A picture of your work
- A picture of you
- A testimonial from a happy client
- A quote from a press piece about you
- Space for appointment details
- A map showing how to find your shop or office
- A quote from a review of your work
- A quote about your industry
- Your logo
- A description of what you do
- Details of awards you have received
- Logos of publications where you have appeared.
A last word:
You could be thinking of creating a business card with an unusual look, and that’s a great idea because it will make your card stand out from the crowd. However, you have to make sure that you don’t sacrifice the clarity of the key information on your card to a flashy design.
Enjoy creating your perfect business card!
About the Author: Tamsin Fox-Davies is London’s favourite Marketing Mentor. She is also the author of Free Marketing Tips, simple weekly how-to guidance to really make your marketing move. You can get your copy when you sign up for free at www.enthusemarketing.com.