Saturday June 25, 2016
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Tag Archives: marketing

Don’t just brand your business, brand YOURSELF!

brandyou

This title means what it says….don’t just brand your business, but brand yourself! ‘You are your business’ – especially in the Micro and Home Based Business (HBB) sector. It is very important for potential clients to trust you as well as your business. So put some energy into branding yourself, as well as your business. Have a personal plan for branding yourself and keep it updated. Log your goals and put them to a time frame. Be specific. This type of action plan is very important if you really want ...

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Networking for success

networking

Successful networking develops a circle of contacts and associations, useful for business. The word ‘networking’ provokes terror in some people, believing they’ll be accosted by assertive people “forcing” them to take a business card! Whilst this type of individual does attend events, the majority of business contacts regard it as a means of relationship building, making a connection or meeting new friends.

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Twitter? All you need to know to stay in touch in under 60 seconds

twitter-big

What’s all the fuss about Twitter The world is all a twitter at the moment and it looks like this fun little business application is taking over the world.

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Top 10 tips for writing an effective press release

There are some basic rules for writing an effective press release that everyone should follow.  Here are top 10 tips for making sure that your press release gets noticed.  1. Make it newsworthy. Are you solving a problem or fulfilling the readers’ needs? Pinpoint what that need or problem is and write the release from that perspective. Controversy is always a powerful way of making your press release stand out. 2. Use an active headline to grab the reporter’s attention, try to make your press release active and descriptive. An active ...

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Making A Profit At Exhibitions

Exhibition

For small business (and big business!) retailers, exhibiting their products at events, fairs, and exhibitions is a very popular and potentially lucrative way of making sales. Why only ‘potentially lucrative’ you may ask? Well although this method of marketing products is recommended by many as effective, this isn’t always the case and when the cost of exhibiting is particularly high, which it can be at the big events, unless you are armed with the right knowledge and a good plan, the results and profitability of exhibiting can be a bit ...

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