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Working mums are great assets for small companies

For many companies, the whole concept of working mums is something they would rather stay clear of.  Aside from the  issue of maternity leave which can be quite costly for small companies, mothers, particularly single ones, often need to drop everything at a moment’s notice to attend to an emergency concerning their children.  There are a growing number of companies, however, who are recognising the benefits of having working mothers on their payroll.

Gary Reid, manager of creative agency Nude, has no problem employing mums. “About a year ago, some of our full-time staff left and we employed freelancers, many from London agencies who had years of experience and many who were parents,” he explains. “They wanted to do fewer hours, but their productivity was better. We have seen that through working flexibly we can attract top class creatives who are fed up with the kind of inflexibility they sometimes face in some of the big agencies, but without having to pay them inflated top-agency salaries.”

New research undertaken by Workingmums.co.uk backs up Gary’s view.  In a survey of 1700 mothers, 85% said that all they wanted was flexible working conditions, which in fact is a trend right across the board with workers in general.  Many are now opting to work from home or different hours for a better quality of life.

It has also been recognised that employees willing to work outside the traditional 9-5 hours is also a bonus.  Gary explained “it means if we get late work in she (a working mother) can get a head-start on it and the client could have some work by the next day.”

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About Belinda Nnoka

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One comment

  1. Women who go on maternity leave and working mums are two different issues. For many small businesses the costs of maternity leave can impact upon profitability and may make some reluctant to hire women at all.
    Working mums, particularly those who have completed their families are another matter. Those women are more likely to be looking to work locally and flexibly. The London grind with long hours spent both in the office and commuting may not be so appealing when you have two young children. Those women are more likely to take a job nearer home and accept a trade off on salary and position for a better work life balance. In turn, the employer gains the expertise of someone whose skill set and experience may be above that for the salary he is offering. I’m not suggesting that working mums set their sights low, it’s simply a case of choosing a job you enjoy that fits in with the family.
    There is much said about working women having to take the odd day off when their child is sick and how this counts as a negative in the employers mind. However, there is never any mention of days lost in hangovers from the night before in the young, free and single or days lost to man flu. Working mums can’t afford to throw a sicky and any employer who employs a woman with children understands this. The working mum will be at her desk because she cannot afford to do otherwise. What all working mums have in common is the need to get their work done within their agreed working hours as they simply cannot stay late in the office when they have to be at the childminders.
    More and more employers are seeing the advantage of employing these focussed, experienced, skilled women particularly in these straightened times. There is one final quality the working mum offers and that is commitment and that is something that is in very short supply.

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