For many companies, the whole concept of working mums is something they would rather stay clear of. Aside from the issue of maternity leave which can be quite costly for small companies, mothers, particularly single ones, often need to drop everything at a moment’s notice to attend to an emergency concerning their children. There are a growing number of companies, however, who are recognising the benefits of having working mothers on their payroll.
Gary Reid, manager of creative agency Nude, has no problem employing mums. “About a year ago, some of our full-time staff left and we employed freelancers, many from London agencies who had years of experience and many who were parents,” he explains. “They wanted to do fewer hours, but their productivity was better. We have seen that through working flexibly we can attract top class creatives who are fed up with the kind of inflexibility they sometimes face in some of the big agencies, but without having to pay them inflated top-agency salaries.”
New research undertaken by Workingmums.co.uk backs up Gary’s view. In a survey of 1700 mothers, 85% said that all they wanted was flexible working conditions, which in fact is a trend right across the board with workers in general. Many are now opting to work from home or different hours for a better quality of life.
It has also been recognised that employees willing to work outside the traditional 9-5 hours is also a bonus. Gary explained “it means if we get late work in she (a working mother) can get a head-start on it and the client could have some work by the next day.”